:::
現在位置首頁
  • 回上一頁

基本資料

 老師
老師的基本資料
教師姓名
職稱
分機號碼
#4273

專長

專長
專長
1 行銷管理、消費者行為marketing management、consumer behavior

學歷

學歷
畢業學校
主修學門系所
學位
時間(起)
時間(迄)
1 波特蘭州立大學 行銷學 博士 1994-09 2000-06
2 波特蘭州立大學 企業管理 碩士
3 私立東海大學 國際貿易學系 學士 1984-09 1988-06

校內經歷

校內經歷
服務系所
職稱
時間(起)
時間(迄)
1 行銷學系 教授 2011-08 迄今
2 行銷學系 副教授 2009-08 2011-07
3 國際貿易學系 副教授 2004-08 2009-07
4 國際貿易學系 助理教授 2000-08 2004-07
5 行銷學系 系主任 2016-08 2018-07
6 經營管理學院 執行長 2014-08 2015-07
7 電子商務碩士在職專班 主任 2014-08 2015-07
8 國際經營管理碩士學位學程 主任 2010-08 2014-07
9 商學院 秘書 2004-08 2007-07

校外經歷

校外經歷
服務機關
服務單位
職稱
時間(起)
時間(迄)
1 波特蘭州立大學 商學院 研究助理 1995-09 2000-05
2 第一產物保險公司 行銷服務部 理賠人員 1991-12 1992-06
3 興懋實業公司 外貿部門 外貿人員 1991-07 1991-10
4 高林貿易公司 外貿部門 外貿人員 1990-06 1991-06

發表期刊論文

發表期刊論文
1 May=Ching Ding, Yuan-Shui Lii*, "Handling online service recovery:effects of perceived justice on online games," Telematics and Informatics, 33/4, 2016-02. (SSCI)
2 May-Ching Ding, Yuan-Shuh Lii*, "Handling online service recovery: Effects of perceived justice on online games," Telematics and Informatics, 33, 881–895, 2016-02. (SSCI)
3 May-Ching Ding, Ching Wei Ho & Yuan-Shuh Lii (李元恕), "What Men and Women Really Want: Differences in Gender-Based Evaluations of Service Recovery Efforts," Journal of Asia-Pacific Business, 17:1, 59-80, 2016-02. (ECONLIT)
4 May-Ching Ding, Ching Wei Ho & Yuan-Shuh Lii, "What Men and Women Really Want: Differences in Gender-Based Evaluations of Service Recovery Efforts," JOURNAL OF ASIA-PACIFIC BUSINESS, VOL. 17, NO. 1, 59–80, 2016-01. (EI)
5 May-Ching Ding, Yuan-Shuh Lii*, & Ching-Wei Ho., "Can corporate social responsibility help? The effect of advertized reference price on consumer evaluations," Transylvanian Review, 24/4, 1-10, 2015-12. (SSCI)
6 May-Ching Ding, Ching-Wei Ho*, Yuan-Shuh Lii (李元恕), "Is corporate reputation a double-edged sword? Relative effects of perceived justice in airline service recovery," International Journal of Economics and Business Research, 10(1), 1-17, 2015-08. (ECONLIT)
7 Li-Wei Wu, Yuan-shuh Lii* (李元恕*), Chung-Yu Wang, "Managing information through co-production in interfirm partnering," Journal of Business Research, 68, 2248-2253, 2015-08. (SSCI)
8 Lii, Yuan-shuh (李元恕), Charles Chien, Pant Anurag, and Monle Lee, "The challenges of long distance relationships: The effects of psychological distance between service provider and consumer on the efforts to recover from service failure," Journal of Applied Social Psychology, 43, 1121-1135, 2013-08. (SSCI)
9 Lii, Yuan-shuh (李元恕), Kuang-Wen Wu, and May-Ching Ding, "Doing good does good? Sustainable marketing of CSR and consumer evaluations," Corporate Social Responsibility and Environmental Management, 20/1, 15-28, 2013-08. (SSCI)
10 Yuan-Shuh Lii, Kuang-Wen Wu, May-Ching Ding, "Doing Good Does Good? Sustainable Marketing of CSR and Consumer Evaluations," Corporate Social Responsibility and Environmental Management, 20/1, 2013-01. (SSCI)
11 Yuan-Shuh Lii, Anurag Pant, and Monle lee, "Balancing the Scales: Recovering from Service Failures Depends on Psychological Distance of Consumers," The Service Industries Journal, 32/11, 2012-08. (SSCI)
12 Yuan-Shuh Lii and Monle Lee, "Doing right leads to doing well: When the type of CSR and reputation interact to affect consumer evaluations of the firm," Journal of Business Ethics, 105/1, 2012-08. (SSCI)
13 Yuan-Shuh Lii and Monle Lee, "The joint effects of compensation frames and price levels on service recovery of online pricing error," Managing Service Quality, 22/1, 2012-08. (SSCI)
14 Lii, Yuan-shuh Lii, "The effect of corporate social responsibility (CSR) initiatives on consumers' identification with companies," African Journal of Business Management, 5/5, 2011-03. (SSCI)
15 Yuan-shuh Lii and Erin Sy, "Internet differential pricing," computers in human behavior, 25, PP. 770~777, 2010-08. (SSCI)
16 李元恕, "A Model of Customer E-loyalty in the Online Banking," Economics Bulletin, 29/2, PP. 892~903, 2009-08. (ECONLIT)
17 Yuan-shuh Lii (李元恕) and Erin Sy, "Internet Differential Pricing: Effects on Consumer Price Percetpion, Emotions, and Behavioral Responses," Computers in Human Behavior, 25, PP. 770~777, 2009-08. (SSCI)
18 Wang, Shu-Chuan, Yuan-shuh Lii (李元恕), and Kwoting Fang, "The Effect of Emotions and Cognitions on Continuance Intention in Information Systems," WSEAS Transactions on Information Science and Applications, 6/2, PP. 276~290, 2009-08. (EI)
19 Wang, Shu-Chuan, Yuan-shuh Lii (李元恕), and Kwoting Fangang, Shu-Chuan, Yuan-shuh Lii (李元恕), and Kwoting Fang, "Predicting the Continuance Usage of Information Systems: A Comparison of Three Alternatives Models," WSEAS Transactions on Information Science and Applications, 6/2, PP. 301~318, 2009-08. (EI)
20 Lii, Y.S. (李元恕), Monle Lee, Ming-ji James Lin, and Hsin-jen Trust Lin, "A Study of Reference Price Formation in Value Judgment," International Journal of Commerce and Management, 19/4, PP. 278~292, 2009-08.
21 李元恕, "服務失誤、服務補救與關係類型對顧客關係回應之影響," 顧客滿意學刊, 5/2, PP. 37~60, 2009-08.
22 王淑娟、 李元恕、黃怡仁、方國定, "建構資訊系統持續使用意圖模式:以中部某大學為實證對象," 科技管理學刊, 13/4, PP. 1~30, 2008-12.
23 李元恕、賴心怡, "企業贊助對消費者品牌態度之影響," 行銷評論, 4/2, PP. 187~220, 2007-08.
24 李元恕, "定價組合策略對消費者認知與購買意願之影響," 輔仁管理評論, 14/2, PP. 93~1126, 2007-05.
25 Yuan-shuh Lii(李元恕), L.P. Douglas Tseng, "The Role of Attribute Order and Number Effects in Consumers' Multiattribute Preferential Decisions," Research in Consumer Behavior, 10, PP. 165~183, 2006-08. (Cabell's)
26 Yuan-shuh Lii(李元恕), Monle Lee, "Online Advertised Reference Pricing: Consumers' Perceptions and Responses," Journal of Global Competitiveness, 14/1, PP. 37~50, 2006-08. (Cabell's)
27 Lii, Yuan-shuh, L.P. Douglas Tseng, "The Effects of Advertised Reference Price on Consumer Price Judgments in Online and Offline Retailing Environments," Sun Yat-Sen Management Review, 13/5, PP. 105~123, 2005-12. (TSSCI)
28 Lii, Yuan-shuh, "An Exploration of Antecedents of Website Operational Effectiveness," Journal of Business Administration Online, 4/1, PP. 1~15, 2005-08.
29 Lii, Yuan-shuh, "Consumers' Evaluations of Online Reference Price Advertisements," International Journal of Commerce and Management, 15/2, PP. 101~112, 2005-08. (ABI)
30 Lii, Yuan-shuh, "An Exploration of Antecedents of B2C Websites' Effectiveness," Journal of Applied Management and Entrepreneurship, 10/1, PP. 40~58, 2005-01. (ABI)
31 李元恕, H.J. Lim and L.P. Douglas Tseng, "The Effect of Web Operational Factors on Marketing Performance," Journal of American Academy of Business, September, PP. 486~494, 2004-09. (ABI/Inform)
32 李元恕, "The Effects of Decision Context and Semantic Cues on Consumers' Perceptions of Price Promotion," Chinese Management Review (香港中文大學), 7/1, PP. 39~49, 2004-06.
33 李元恕, "消費者對網路價格資訊的認知、處理與搜尋意圖之探討," 樹德科技大學學報, 6/1, PP. 105~116, 2004-01.
34 李元恕、王佳綾, "語意線索的價格促銷建構方式對消費者認知與購買意圖的影響," 大葉學報, 第12卷第2期, PP. 45~54, 2003-12.
35 Lii, Y.S. (李元恕), H.J. Lim and L.P. Douglas Tseng, "The Effect of Web Operational Factors on Marketing Performance," Journal of American Academy of Business, Sepbember, PP. 486~494, 2003-08.
36 李元恕, "The Effects of Decision Context and Semantic Cues on Consumers' Perceptions of Price Promotion," Chinese Management Review, 7/1, PP. 39~49, 2003-08.
37 李元恕, "An Exploration of Antecedents of Website Operational Effectiveness," Accepted by Journal of Business Administration Online, 尚未編, PP. 999~999, 2003-08.
38 Lii, Y.S. (李元恕) and Monle Lee, "Consumers' Evaluations of Online Reference Price Advertisements," International Journal of Commerce and Management, 尚未, PP. 999~999, 2003-08.
39 李元恕, "An Exploration of Antecedents of B2C Websites' Effectiveness," Journal of Applied Management and Entrepreneurship, 尚未, PP. 999~999, 2003-08.
40 5. 李元恕, "消費者對網路價格資訊的認知、處理與搜尋意圖之探討," 樹德科技大學學報, 6/1, PP. 105~116, 2003-08.
41 李元恕, "消費者對網路價格與促銷資訊的認知與反應之探討," 長榮學報, 七/一, PP. 23~38, 2003-06.
42 洪紹芸, "消費者特性與商店品牌購買關係之研究," 商管科技季刊, 4/2, PP. 205~227, 2002-08.
43 Tseng, L.P. and Lii, Y.S., "The Role of Attribute Order and Number Effects in Consumers' Multiattribute Preferential Decisions," Accepted by Research in Consumer Behavior, 尚未, PP. 999~999, 2002-04.
44 曾履平、李元恕, "多國籍企業的國際市場區隔模式之研究," 運籌研究集刊, 1, PP. 101~124, 2001-08.

會議論文

會議論文
1 李元恕, "中英文品牌名稱之命名、轉換與消費者聯想之研究," 2014BAI國際研討會 , 2014-07. 日本大阪.
2 1. Wang, Shu-chuan, Yuan-shuh Lii (李元恕), Kwoting Fang, "Predicting the Continuance Usage of Information Systems-A Comparison of Three Theoretical Models," 5th International Conference on Service Systems and Service , 2008-06. Melbourne, Australia.
3 3. Lii, Yuan-shuh, L.P. Douglas Tseng, and Erin Sy, "The Effect of Internet Differential Pricing on Consumers' Cognitive, Emotional, and Behavioral Responses," 17th International Conference on Pacific Rim Management , 2007-07. Las Vegas, Nevada.
4 15. Lii, Y.S. and L.P. Tseng, "A Study of the Model of Reference Price Formation Process," ACME , 2006-07. Hawaii, U.S.A..
5 Lii, Y.S. and Monle Lee, "Online Advertised Reference Pricing: Consumers' Perceptions and Responses," American Society for Competitiveness 2004 conference , 2004-10. Washington.
6 Monle Lee, "Online Advertised Reference Pricing: Consumers' Perceptions and Responses," American Society for Competitiveness 2004 conference , 2004-10. Washington, USA.
7 李元恕 and Tseng, L.P., "OThe Effect of Reciprocal Dispersion on Price Acceptability," ACME Transactions , 2004-07. Chicago, U.S.A.
8 Lii, Y.S., Charles S. Chien, and Tseng, L.P., "The Effect of Reciprocal Dispersion on Price Acceptability," ACME Transactions , 2003-08. Chicago.
9 李元恕、Tseng, L.P., "Online Consumers' Perceptions of Acceptable Price Range and Advertised Reference Price," ACME Transactions , 00 , 2003-07. Seattle,U.S.A..
10 李元恕、Tseng, L.P., "The Moderating Roles of Price Consciousness, Product Knowledge, and Product Type in the Reference Price Advertisement Effect," The ACME 2002 International Conference of Pacific Rim Management , 2002-08. LosAngeles.
11 Lii, Y.S. and Tseng, L.P., "A Cross Product Analysis of the Relative Importance of Product Attributes on Consumers' Perceptions of Quality," ACME Transactions , 2001 , 2001-08. New York.
12 Yuan-Shuh Lii、L.P.Tseng, "A System Dynamics Model of Price Referencing Effect," The 10th International Conference of Pacific Rim Management , 170-175 , 2000-08. Los Angeles.

專書論文

專書論文
作者群
論文題目
書名(編輯者)
出版單位
出版日期
卷期別頁數
備註
1 簡士超,黃焜煌,李元恕,吳得豪 探討線上遊戲的網路沉迷與顧客關係 2003電子商務研究選輯(劉純之,黃焜煌,林豐智,曾欽正) 逢甲大學電子商務研究中心 2003-12-01 237-242

科技部計畫

科技部計畫
計畫名稱
計畫日期(起)
計畫日期(迄)
計畫編號
擔任工作
1 公平或不公平: 探討知覺公平四構面及干擾因素對服務補救之影響 2017-08 2018-07 MOST106-2410-H-035-015- 主持人
2 你會如何被記得? 心理距離影響消費者判斷企業社會責任方案的干擾角色 2016-08 2017-07 MOST105-2410-H-035-025- 主持人
3 消費者會給品牌另一次機會嗎? 在負面事件公開後以企業社會責任重建品牌的可能性(2/2) 2015-08 2016-07 MOST103-2410-H-035-021-MY2 主持人
4 消費者會給品牌另一次機會嗎? 在負面事件公開後以企業社會責任重建品牌的可能性(1/2) 2014-08 2015-07 MOST103-2410-H-035-021-MY2 主持人
5 中英文品牌名稱之命名、轉換與消費者聯想之研究 2013-08 2014-07 NSC 102-2410-H-035-033- 主持人
6 探討線上價格標示錯誤之服務補救 2012-08 2013-07 NSC101-2410-H-035-002- 主持人
7 哈日風、哈韓風,消費者到底在哈什麼?-以逢甲商圈女性服飾店為例 2012-07 2013-02 NSC101-2815-C-035-020-H 主持人
8 消費者如何與企業運動贊助產生關係聯結之研究 2007-08 2008-07 NSC96-2416-H-035-002- 主持人
9 前瞻性顧客關係特徵與CRM資料庫建置-子計畫三:互惠離散對價格接受性之影響(2/2) 2005-08 2006-07 NSC94-2745-H-035-003-URD 主持人
10 前瞻性顧客關係特徵與CRM資料庫建置-子計畫三:互惠離散對價格接受性之影響(1/2) 2004-08 2005-07 NSC93-2745-H-035-003-URD 主持人
11 網路訂價策略、網路價格資訊處理與消費者特質關係之研究 2002-08 2003-07 NSC91-2416-H-035-002 主持人

產學合作計畫

產學合作計畫
計畫名稱
計畫日期(起)
計畫日期(迄)
擔任工作
1 103年度磨課師課程推動計畫─從車庫到金庫~看見台灣企業生命力 2014-05 2015-04 協同主持人
2 小額交易研究計畫 2010-06 2010-10 共同主持人
3 經濟部產學聯合研發計畫(方案16)─華凌光電發展全球行銷與即時資訊系統建構 2009-05 2009-12 主持人
4 經濟部產學聯合研發計畫(方案16)─華凌光電發展全球行銷與即時資訊系統建構(廠商配合款:華凌光電股份有限公司) 2009-05 2009-12 主持人
5 推動我國產業個案撰寫計畫_多層次傳銷事業行銷創新策略-以台灣安麗公司為例 2007-12 2008-05 協同主持人

獎勵及指導學生獲獎

獎勵及指導學生獲獎
年度
獲獎名稱
授獎單位
獲獎日期
備註
1 106 逢甲大學論文著作獎勵傑出獎 逢甲大學 2017-11-15 Handling online service recovery: Effects of perceived justice on online games
2 106 逢甲大學論文著作獎勵優良獎 逢甲大學 2017-11-15 What Men and Women Really Want: Differences in Gender-Based Evaluations of Service Recovery Efforts
3 106 106年度科技部獎勵特殊優秀人才 產學合作處 2017-08-01
4 105 逢甲大學論文著作獎勵傑出獎 逢甲大學 2016-11-15 Managing information through co-production in interfirm partnering
5 105 逢甲大學論文著作獎勵優良獎 逢甲大學 2016-11-15 Can corporate social responsibility help? The effect of advertized reference price on consumer evaluations
6 105 逢甲大學論文著作獎勵優良獎 逢甲大學 2016-11-15 Is corporate reputation a double-edged sword? Relative effects of perceived justice in airline service recovery
7 103 逢甲大學論文著作獎勵傑出獎 逢甲大學 2014-11-15 Doing Good Does Good? Sustainable Marketing of CSR and Consumer Evaluations
8 103 逢甲大學論文著作獎勵優良獎 逢甲大學 2014-11-15 The challenges of long distance relationships: The effects of psychological distance between service provider and consumer on the efforts to recover from service failure
9 102 逢甲大學論文著作獎勵傑出獎 逢甲大學 2013-11-15 Balancing the Scales: Recovering from Service Failures Depends on Psychological Distance of Consumers
10 102 逢甲大學論文著作獎勵優良獎 逢甲大學 2013-11-15 The joint effects of compensation frames and price levels on service recovery of online pricing error
11 102 逢甲大學論文著作獎勵傑出獎 逢甲大學 2013-11-15 Doing right leads to doing well: When the type of CSR and reputation interact to affect consumer evaluations of the firm
12 99 99學年度教學優良教師 逢甲大學 2011-01-06
13 99 逢甲大學論文著作獎勵優良獎 逢甲大學 2010-11-15 A Model of Customer E-loyalty in the Online Banking
14 99 逢甲大學論文著作獎勵 逢甲大學 2010-11-15 服務失誤、服務補救與關係類型對顧客關係回應之影響
15 99 逢甲大學論文著作獎勵優良獎 逢甲大學 2010-11-15 A Study of Reference Price Formation in Value Judgment
16 99 逢甲大學論文著作獎勵優良獎 逢甲大學 2010-11-15 The Effect of Emotions and Cognitions on Continuance Intention in Information Systems
17 99 逢甲大學論文著作獎勵優良獎 逢甲大學 2010-11-15 Predicting the Continuance Usage of Information Systems: A Comparison of Three Alternatives Models
18 99 逢甲大學論文著作獎勵傑出獎 逢甲大學 2010-11-15 Internet Differential Pricing: Effects on Consumer Price Percetpion, Emotions, and Behavioral Responses
19 98 逢甲大學論文著作獎勵優良獎 逢甲大學 2009-11-15 建構資訊系統持續使用意圖模式:以中部某大學為實證對象
20 97 逢甲大學論文著作獎勵 逢甲大學 2008-11-15 企業贊助對消費者品牌態度之影響
21 97 逢甲大學論文著作獎勵 逢甲大學 2008-11-15 定價組合策略對消費者認知與購買意願之影響
22 96 逢甲大學論文著作獎勵優良獎 逢甲大學 2007-11-15 Online Advertised Reference Pricing: Consumers' Perceptions and Responses
23 96 逢甲大學論文著作獎勵優良獎 逢甲大學 2007-11-15 The Role of Attribute Order and Number Effects in Consumers' Multiattribute Preferential Decisions
24 95 逢甲大學論文著作獎勵優良獎 逢甲大學 2006-11-15 An Exploration of Antecedents of B2C Websites' Effectiveness
25 95 逢甲大學論文著作獎勵優良獎 逢甲大學 2006-11-15 Consumers' Evaluations of Online Reference Price Advertisements
26 95 逢甲大學論文著作獎勵優良獎 逢甲大學 2006-11-15 An Exploration of Antecedents of Website Operational Effectiveness
27 95 逢甲大學論文著作獎勵優良獎 逢甲大學 2006-11-15 The Effects of Advertised Reference Price on Consumer Price Judgments in Online and Offline Retailing Environments
28 94 逢甲大學論文著作獎勵 逢甲大學 2005-11-15 消費者對網路價格資訊的認知、處理與搜尋意圖之探討
29 94 逢甲大學論文著作獎勵優良獎 逢甲大學 2005-11-15 The Effect of Web Operational Factors on Marketing Performance
30 94 逢甲大學論文著作獎勵 逢甲大學 2005-11-15 The Effects of Decision Context and Semantic Cues on Consumers' Perceptions of Price Promotion
31 93 逢甲大學論文著作獎勵 逢甲大學 2004-11-15 消費者對網路價格與促銷資訊的認知與反應之探討
32 93 逢甲大學論文著作獎勵 逢甲大學 2004-11-15 語意線索的價格促銷建構方式對消費者認知與購買意圖的影響